An unfortunate reality is that the Perth Blues Club is one of the best kept secrets of the Perth Music Scene. When the committee and volunteers set up stall at community events and festivals, we constantly hear people say "I didn't know there was a Blues club in Perth". Yes, amazing as it seems, there are still many more people out there who should be enjoying what you enjoy every Tuesday. So what can we do about it?
Well, there are many simple ways to help promote the Perth Blues Club - your club.
Let's take a look.
- Grab a few newsletters or flyers from the club shop and leave some in your local cafe or sandwich bar.
- If you receive our eNewsletter, forward it to your friends.
- Use your free members' guest pass to bring a newbie along to the club.
- Tell your friends and workmates about the great night out you had.
These are all very simple way to get the message out, and there's nothing more valuable to us than personal recommendation. Of course, there are many other ways to get involved in spreading the word that don't take much time or effort.
Social media and e-promotion
1. Facebook 'Like' and 'Tweet this' buttons
Each of the articles on the website has a Facebook 'Like" button and a 'Tweet' button, plus a number of other social share buttons.
If you have a Facebook™ account, you can click on the 'Like' button and the article gets distributed to your friends via your Facebook wall. This means you can promote various bands/shows and get the message out about the club in a simple way to more people.
The same applies to the 'Tweet' button. If you have a twitter account, simply click the 'Tweet' button and sign in to twitter. The article title and a link will then be sent to your followers.
2. Banner ads
From time to time, we create special Banner Ads for specific events and we'll post them, with the code, on a seperate page. These will link either to details about the event on the PBC website or direct to Ticketmaster to buy tickets.
We also have a number of general banner ads that can be used on websites and in email footers - in fact anywhere online. These will link to the PBC website's homepage.
3. QR Codes
A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers, and smart phones such as Blackberry, iPhone and Android. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.
It is a simple way of sending or posting information about places and events as it can lead the user to a website, photo, general text or phone number where they can obtain the details.